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Feeds for Barefoot Business Online Training|Web Conferencing News for Business [VereTrainer Cindy McAsey shares Business Marketing Strategies for the Home Business Professional. Learn about internet Marketing using the latest tools and techniques ]
A message from... Cindy McAsey-Marketing Strategies Coach
If you have been online long at all you probably know this... but a study from the Pew Internet and American Life Project says most popular Web activity for Americans is email, followed closely by searching. The two lessons you should take from these findings are:
1. It makes sense to do email marketing, and
2. It makes sense to do search engine marketing.
After all, both online channels are perfect ways to meet customers in their natural online habitats. But there’s a way to make your search marketing and your email work even better. How? Use them together. Here are three suggestions as to how to do it.
1. Use Search Marketing to Make Your Email Smarter
To get a strong response to your email blasts, you need to use just the right words and just the right message. This will make your customers want to read your email and respond to it. A good place to start looking for the right kind of language is in your Sponsored Search campaigns:
• Use your best-performing search keywords within your email subject line and body copy.
• Use your best-performing search creatives as the core of your email subject lines.
• Use your best-converting search landing pages as the model for your email body and your email landing pages.
Think about it: If certain words, messages and concepts drive searchers to convert via search, then those same words, messages and concepts should resonate with similarly minded shoppers within email. So it follows that if you want to learn how to sell to your email customers, you should ask your search customers.
2. Use Email to Make Your Search Marketing Work Better
People who have signed up to your email lists are, without a doubt, great examples of who your target customers are. After all, they’ve explicitly asked you to keep in touch with them. So if you understand your email subscribers’ online behaviors, you can read the mind of your target market.
Think about the types of wording, messages, email body and landing pages those target customers respond to best, and you can get clues as to what types of keywords, ad copy and landing pages will best capture the attention (and conversions) of people like them as they use search.
And, of course, look at the keywords, ad copy and landing pages that drove those email sign-ups to begin with: They’ve clearly worked!
3. Bringing it Together. For this last point, allow me to provide a simple example:
Consider a shopper who’s bought a specific brand of shoes (let’s say, Nike Shoes). She’s very happy with that brand, and the next time she wants to buy a new pair of Shoes, she searches for “Nike Shoes"
That’s a Sponsored Search click that’s led to a sale—and so, arguably, that’s search spend well spent.
But here’s an even better scenario: The same shopper signs up to an Nike Shoes email list. The next time she needs a pair of shoes, she doesn’t search at all—and so she doesn’t create any search click costs for Nike. Instead, she arrives at the Nike Shoes site via the Nike email, and buys a new pair of Shoes directly from the email linking to the website.
The moral of this tale? Use Sponsored Search to acquire new customers. Then once you have those customers in your database, help them bypass the search engines by putting them on your email lists. Offer a clear “email signup” link throughout your site, and suggest that shoppers sign up to your email list as part of the checkout process.
You can invest the money you’ll save into getting even more customers via Sponsored Search.
Hands down one of the best double opt in verified email system's can be found at: http://mcasey.veremail.com
Want to dominate the Search Engines without paying to be at the top? Today may be the time to discover Veretekk! Its FREE to join and look around. Take a test drive today you will be glad you did.
For increasing your customer base and expanding your business, you can easily select any of the options available such as hiring a marketing professional, initiating ad campaigns in trade publications and many others. However, if you do not have the funds and are looking for a low-cost solution, then it's recommended that you opt for web conferences that are just as effective and in some ways even better than many of the high-cost options.
Web conferencing can definitely help you achieve your targeted goals and objectives obviously because they allow you to add that much-needed personal touch to your marketing campaigns, something that even the most highly-paid marketing consultant will find quite impossible to deliver.
Web conference's are certainly your best bet because not only will you be able to increase your sales, but will also be able to better and long-lasting relationships with your clients.
Explained below are some standard techniques that you can use for full potential of this relatively new technology, i.e. web conferencing.
Make web conferencing the main engine of your overall marketing campaign and deliver free information by conducting events at regular intervals. This way you will create an impression on your customers. However, if you do not have the skills to conduct a teleseminar event, then just bring in a guest expert who has the necessary qualifications.
In case you are targeting prospective customers, it's recommended that you organize paid web conferencing simply because people do not attach much value to anything that is offered at no cost. Also, make sure that you provide high quality content in your paid web conferences.
Keep a recording of each of your web conferences and use them as assets for attracting new customers. For example, if you want more and more people to sigh up for your email newsletter, you can offer one of these recordings as a freebie.
Select the best of your paid web conference events and offer them as digitally downloadable product, available for a price. This way you will be able to earn additional income from virtually zero investments.
Use web conferencing to provide information about the products and services that you might be selling. Make your moves with conviction, but do not oversell because that could easily have a negative impact on customers or prospects.
Web conferencing certainly holds great potential, but it would be a waste if you keep arguing about its merits and demerits. I would recommend that you give it a try at least once and see for yourself. I can bet my life's savings that you will never look back and will definitely be forced to wonder how you ever managed to do without a web conference room.
A message from... Cindy McAsey-Marketing Strategies Coach>
Online Training: Effective Information Marketing is Key to Growing Your Customer Base
If you believe that conventional marketing tools and techniques have lost their powerful punch, then you might consider other effective options such as information marketing techniques. It develops trust and confidence with your target market by using the idea of 'giving' rather than 'getting'.
Information marketing is all about sharing valuable information (content) with your prospective customers, something that can be done in many different ways such as sharing email newsletters, MP3 recordings, youtube videos, articles, and ebooks.
The benefits of this type of "education" are endless.. it really depends how well you design and distribute your marketing materials. If you do it well enough, you start noticing some of these benefits:
Get the respect of prospective customers:
It is natural to be drawn to people who want to help you ... you accomplish this by giving what people are looking for. When you share valuable information on topics that your customers find interesting, you instantly create goodwill and respect, which in turn automatically increases your chances they will become regular customers. Just as the farmer plants the seeds watches them grow then harvests the crops, basically you too are sowing seeds then letting nature take it's own course.
Developing feelings of trust and confidence:
Most people won't trust a stranger on the street, but will trust their roommate. Well, the logic in this statement is exactly why information marketing is an effective marketing strategy. When you share information on a regular basis, your prospective customers develop a feeling of trust and confidence. This contributes to removing skepticism that they could have had about you, your website, and the offered products and services. To put it simply, your potential customers will not hesitate to do business with you if you are successful in developing the right feelings of trust and confidence.
Increasing income by reducing costs:
Since information can be used over and over again with only a few minor changes in between, it saves you time and time is money in your own business. It will continue to augment your income, even when you might be busy with other commitments.
Carving your own niche in the market:
If you tirelessly continue to share information with your prospective customers, you will soon be able to create a niche for yourself in the market, something that will place you and your business in a better position to compete successfully with other businesses.
If you are still on the fence with this online training marketing strategy.. just try it out and see for yourself. If you don't feel you have the knowledge to produce your own materials yet... then it's time for you to educate yourself first. In the wonderful internet world the education materials are waiting for you, but you must take action and take advantage of people willing to educate you or hire someone to create the materials for you.
To your business success,
Cindy Barefoot in the Garden McAsey Enterprises www.cindymcasey.com My Life's Purpose is Others' Success
May Good Fortune Be With You. May Your Guiding Light Be Strong.
A message from... Cindy McAsey-Marketing Strategies Coach
Online Business Training: Are you a Twitter?
If you aren't using Twitter to grow your personal brand, business and/or strengthen your relationships with your partners or customers via Twitter, you don't know what you're missing. And you're missing a lot!
Twitter is a free social networking and microblogging platform that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length which can be sent via several methods, from your cell phone, Instant Message services or several web-based and desktop platforms that are out there for Twitter.
The power of Twitter can be found in the people who follow you. People who are interested in what you are tweeting about. You can easily find yourself following thousands of people, reading their tweets and enter into conversations among multiple people at any point. And they can do the same with you!
You can use Twitter to build your personal brand and your product brand or service. Twitter has the primary benefit of developing a casual way to reinforce your brand with people and establishes you as a social personality that is connected and approachable. As Twitter grows and your influence increases, new users will be drawn towards well established Twitter personalities.
Twitter is not to be used as a place to SPAM your opportunity or product. That will result in you having NOBODY following you as those types of tweets are frowned upon and really are self serving. When tweeting, you need to bring VALUE to the Twitter world with your tweets. Engage in conversations with people. Develop connections and deepen relationships with people through your tweets. In the midst of all that, you can post a tweet on your latest blog post, the brand new product your company released, talk to your fellow marketers about the latest trend in your business, etc., etc.
The secret of your tweets with your downline business partners is that your name, products, can be exposed for all the world to see as you tweet back and forth about it. As more and more of your customers and downline members get into those tweet conversations, the more people will become curious about the passion your tweets are.
If you focus on connecting with people and are aware of the opportunities that come along in conversation to tweet about what you do or what your product can do for someone, you will experience the power of what Twitter can do for you and for your business.
A message from... Cindy McAsey-Marketing Strategies Coach
10 reasons to use Veretekk as your main Marketing Tool
1. Lead Generation: With scores of unique Traffic Portals, you are assured of attaining the best, unique, exclusive lead data. Your exclusive leads mean they are looking forward to your call. Or, you can easily transfer individual, groups or all your leads to other Veretekk subscribers that are in your downline. This can virtually create a tsunami of downline success never attainable before.
All data, traffic and search engine rankings for each Traffic Portal is fully verified and verifiable. Never wonder if your ads are pulling, if your email is effective, if your data is accurate. The systems fully account for every action you take inside the system or on other sites, you control the reports.
2. Traffic Initiation: Once you activate the full portfolio of marketing and promotion tools for each portal, the traffic and leads start rolling in. Just push a few buttons and your on your way. That easy!
3. Link Integration: Easily link up to 10 other sites, promotional services, banner exchanges, etc. with a few pull down menus and a couple of buttons to push. One of the scores of systems that pour traffic and leads into your system with every conceivable marketing and advertising system on the Internet. All of your portals are fully integration automated.
4. Custom Configuration: Each one of your Traffic Portals has it's own unique domain name. You can also edit the Title, Meta tags, Hidden copy and text, links, photos and look of each one of your portals. You can also setup each portal to have a different set of sequential autoresponders that start mailing when the lead verifies their email address. This system fully integrates with Inetekk's Veretap systems too. This means, Veretap subscribers can automatically choose to have their leads automatically enrolled into Veretap's tap root automated recruiting systems.
5. Veremail Unlimited Autoresponders: You can set up as many different sequential email sets as you want. Each email set can contain an unlimited number of emails and be configured to send them out with whatever frequency you like. One set could contain 7 emails and send them out once a day for a week. Another could contain 52 emails with them going out each week for a year. It's totally up to you!
6. Flexible Email Content: Messages can can be plain text or HTML. You can include images, style scripts, submission forms, even Flash designs if you like. Veremail supports it all.
7. Spam Free and MAPS Compliant: Veremail enjoys reputable 3rd party validation and is fully endorsed by MAPS and follows its principles for responsible email marketing. MAPS guidelines are widely recognized as the standard for defining the legitimate process to prevent email abuse. Veremail is 100% Spam free and Spam proof. Not only does this allow you to perform email marketing in an ethical manner, it protects you from the liability and litigation associated with irresponsible marketing. Attempting large email campaigns on your own through your own ISP can quickly result in large fines and even imprisonment.
8. Fully Verified & Verifiable: Veremail is the only system in the world that requires double opt-in verification for every single email address, but also provides the public (or ISPs) the ability to query the verification database in order to produce a verifiable activity log that shows exactly when an email address has interacted with the system. Opt-in requests are processed in real time by automatically capturing the date/time and the subscriber's IP address. A global blacklist function is readily available for those who wish to block additional emails.
9. AUTOMATED TOOLS: "The Hammer" that with the click of a single button will blast out 2 BILLION ads on FFA sites getting your veretekk vanity email picked up an marketed to. Your Veretekk autoresponder system in return automatically reverse markets to them for you.(YES! You heard me right, I did say 2 BILLION!)
"The Drill" is a very powerful automated link building tool that with a push of a button posts your add to different 1-family classified sites.
10. Online Community of like minded people. What can I say Veretekk is one of the best online communities for building relationships. Live online web conference training rooms for each Veretrainer gives you personal contact with small groups of people who are building an online business just like you.
Just a glance at the full Gold System in action with 42 fully configurable lead capture pages to promote your business online. Will make some peoples head spin.
I imagine your mind is starting to get a little overwhelmed. I understand when I first saw the power of Veretekk I was a little overwhelmed too. Simple signup for any, or all of these systems and start testing the powerful tools available to you.
Personally I have been teaching and training folks online how to use Veretekk to grow their business for several years. Once per week in my state of the art web conferencing room, I host advanced training sessions on marketing strategies using Veretekk. If you start with the affiliate system, you will have the advantage of learning from someone who can guide you through the Veretekk marketing mass step by step. Learn advanced marketing strategies that will empower you to success online.
You won't waist time and money looking for the perfect tool ever again to promote your business.
Have you ever thought you have the magic software program, the ebook and all the other tools that say that they can, and will, show you how to make the first page of Google? Hey, take a deep breath and know this. There is nothing, that competes with Veretekk and the Veretekkies who use this powerhouse system." I was probably just like most people learning to market online when I found Veretekk. I had spent way to much on ebooks, software, programs and tools to learn online marketing. That money leak stopped when I found Veretekk and started applying what I learned." Cindy McAsey
A message from... Cindy McAsey-Marketing Strategies Coach
In the next few minutes you will discover a parable that so closely relates my feelings towards Veretekk its uncanny. In the short 2 minute story 2 men rescue a lion from a bad situation, take the lion in and become his guardian and family. When I found Veretekk I was looking for a method to attract business partners into my business. I had built a large customer base that gave me steady month after month income, but I knew to really take my business to the next level I needed to find others to do what I did. In a sense I felt like the lion in this video (before his guardians found him) looking for direction and a way to expand my knowledge of marketing.
When I found Veretekk, went to the trainings it was like I had a new online safe haven (playground) where I could grow, learn and expand my knowledge of online marketing. Just like guardians Tom Prendergast (CEO of Veretekk) and many trainers in the early days helped me grow into the online marketer I am today. Just like the lion in this video, even though my marketing knowledge has now expanded to teaching, training and coaching others. I will always be grateful for what Veretekk has done for me.
"You know, the reality of this situation is... these two men were this cat's parents (guardians) and the reason why THEY WERE THE ONE'S WHO RESCUED AND RAISED HIM. A guardian is that entity that cares for, teaches and raises a you." Right?
Do you need a guardian (parent) and safe haven (playground) to help guide you through marketing online?
When I found Veretekk I quit purchasing all those ebooks, programs and stuff the internet gurus sell out there to the little guy teaching marketing. Oh yea, I'm still on some of their lists... but not to purchase stuff but to watch and learn from them. Veretekk is a safe haven with tools and systems already in place. Veretekk trainers are very much like guardians.. willing to share their knowledge for freee.
Just like the lion in this video to grow and mature he needed a safe haven (playground). Hands down Mike Darling (Pres. of Veretekk) is the expert at building tools and systems (playground equipment). I feel blessed and very fortunate to be in the beta group and give input for the tools and systems Veretekk develops. I'm completely blown away by the skills and knowledge Mike has. Mike Darling has truly taken the slogan "Marketing at the Speed of Thought" and made it a reality for my business.
My hat's off to you, Thomas Prendergast and Mike Darling for being like a guardians and providing a safe haven (Veretekk) for me to grow and mature into the online marketer I've become. I will always love you!
A message from... Cindy McAsey-Marketing Strategies Coach
Online Business Training: 80/20 Rule
The 80/20 Rule is one of the most helpful of all concepts of time and life management. It
is also called the Pareto Principle after its founder, the Italian economist Vilfredo Pareto,
who first wrote about it in 1895. Pareto noticed that people in his society seemed to
divide naturally into what he called the "vital few," the top 20% in terms of money and
influence, and the "trivial many," the bottom 80%.
Pareto later discovered that virtually all economic activity was subject to this his Principle
as well. For example, this rule says that 20% of your activities will account for 80%
of your results. 20% of your customers will account for 80% of your sales. 20% of your
products or services will account for 80% of your profits. 20% of your tasks will account
for 80% of the value of what you do, and so on. This means that if you have a list of
ten items to do, two of those items will turn out to be worth as much or more than
the other eight items put together.
Here is an interesting discovery. Each of these tasks may take the same amount of
time to accomplish. But one or two of those tasks will contribute five or ten times the
value as any of the others. Often, one item on a list of ten things that you have to do
can be worth more than all the other nine items put together. This task is invariably the
one that you should do first.
The most valuable tasks you can do each day are often the hardest and most
complex. But the payoff and rewards for completing these tasks efficiently can be
tremendous. For this reason, you must adamantly refuse to work on tasks in the bottom
80% while you still have tasks in the top 20% left to be done. Before you begin work,
always ask yourself, "Is this task in the top 20% of my activities or in the bottom 80%?"
The hardest part of any important task is getting started on it in the first place. Once you
actually begin work on a valuable task, you seem to be naturally motivated to continue.
There is a part of your mind that loves to be busy working on significant tasks that can
really make a difference. Your job is to feed this part of your mind continually.
Time management is really life management, personal management. It is really taking
control over the sequence of events. Time management is control over what you do
next. And you are always free to choose the task that you will do next. Your ability to
choose between the important and the unimportant is the key determinant of your
success in life and work. Effective, productive people discipline themselves to start on
the most important task that is before them. They force themselves to eat that frog,
whatever it is. As a result, they accomplish vastly more than the average person and are
much happier as a result. This should be your way of working as well.
Make a list of all the key goals, activities, projects and responsibilities in your life today.
Which of them are, or could be, in the top 10% or 20% of tasks that represent, or could
represent, 80% or 90% of your results? Resolve today that you are going to spend more
and more of your time working in those few areas that can really make a difference in
you life and career, and less and less time on lower value activities.
Have you ever thought you have the magic software program, the ebook and all the other tools that say that they can, and will, show you how to make the first page of Google? Hey, take a deep breath and know this. There is nothing, that competes with Veretekk and the Veretekkies who use this powerhouse system. I was probably just like most people learning to market online when I found Veretekk. I had spent way to much on ebooks, software, programs and tools to learn online marketing. That money leak stopped when I found Veretekk and started applying what I learned.
Just a glance at the full Gold System in action with 42 fully configurable lead capture pages to promote your business online. Will make some peoples head spin.
I imagine your mind is starting to get a little overwhelmed. I understand when I first saw the power of Veretekk I was a little overwhelmed too. Simple signup for any, or all of these systems and start testing the powerful tools available to you.
Personally I have been teaching and training folks online how to use Veretekk to grow their business for several years. Once per week in my state of the art web conferencing room, I host advanced training sessions on marketing strategies using Veretekk. If you start with the affiliate system, you will have the advantage of learning from someone who can guide you through the Veretekk marketing mass step by step. Learn advanced marketing strategies that will empower you to success online.
You owe it to yourself, and your financial future online to take advantage of this very powerful search engine optimization tool known as Veretekk. Also, be sure to check out the Platinum Control Panel that is now in beta testing. It will really make your head spin. You add the addition of several Gold Veretekk Systems, and the ability to configure all of them from one location, now that's something to write home about.
A message from... Cindy McAsey-Marketing Strategies Coach
Online Business Training: Is it time for you to get off the Fence?
If you are seriously wanting to grow your business online you will read and think about what I'm about to share with you. Keywords are K-E-Y to so many things online. Most of all search engine traffic and getting to the right people who are sincerely interested in the product or service that you're offering. One of the biggest and most common marketing mistakes that people make is to fall in love with a product and assume that everyone else will too. WRONG. WRONG. WRONG.
Here's the only rule that you'll ever need to know about successful sales and marketing... Find out what people want and give it to them.
O.K. Go back and read that again. Let this truth sink deep into the very marrow of your marketing bones. Done? When you get this, everything else is just execution. How do you find out what people are looking for online today? It's called keyword research, now if you aren't an expert in keyword research I suggest you find someone who is and either hire them or learn from them. That's what I did.
THE KEY ISN'T WHAT YOU WANT. IT'S WHAT THEY WANT.
Once you have determined what THEY want you have 2 choices. You go after them or they find you. (I prefer they find me) What's the greatest free source of these people finding you? Search engines, of course! And what do search engine and people looking for you crave most? Original content. If you're a content writer, which you absolutely should be, you're sitting on the golden egg that search engines and your prospects are looking for. Original content.
So, how do you get that content up online in the fastest and easiest way possible? Veretekk RSS feed hooked to a Platinum Control Panel (PCP). The quicker you realize this the faster you will take your business to the next level.
As most of you know I'm very picky when it comes to how a site looks. Now that I have my Veretekk RSS feeds hooked up with a PCP and going out to 20 blogger drones all with different style scripts, and I'm going crazy trying to clean up all of my RSS feeds.
Here's couple of tips I've found that may help you...
There is a difference between an RSS feed that's going out to many places and a blog that is just in one place. In order to make your RSS feed nice looking (on all the sites) you DO NOT want to have ANY font tags, or weird colors, or even pictures with colors that won't blend with most colors.
When our RSS feeds were just in a tiny little iframe on the Veretekk traffic portals it wasn't that big a deal. NOW it is.. at least to me!
I'm slowly making progress (little each day) cleaning up my RSS feeds... it's going to take some time for me to get to every post I've made. Here is what I've found that just doesn't work if you want a nice looking site that readers will want to return too. (in addition to what I mentioned above)
a. Header tags especially the larger ones (I'm removing all header tags) and just using bold tags
b. All youtube videos need to be resized down to: width="325" height="255" (at the max)
c. Pictures no bigger than 250 by 250 pixels and sized down too (the maximum would be like the videos depending on what you are trying to accomplish)
d. Always begin a RSS post with a paragraph and end it with a paragraph tag
e. No website page code.
f. Any open tags that aren't closed screws up EVERYTHING!
In summary first find out what people are looking for online, then give it to them using original content in your Veretekk RSS feed using CLEAN code. In the few short weeks our team has been using the Platinum Control Panel we have seen some amazing results in the Search Engines. I feel very blessed to have access to this powerful tool for our team called Veretekk Platinum Control Panel. My question for you is how serious are you about growing your business online?
A message from... Cindy McAsey-Marketing Strategies Coach
I feel compelled to share with you a story that just happened to me this morning. You see I've been blogging and writing before most people even came to google and look for live online training much less ones you could interact with.
The last several days I'm been working my tail off cleaning up some of my blogging content so it looks decent on forums and on different blog sites with different style scripts. I was far from done with that task, when a phone call interrupted me. The caller on the other end asked me where I was from, and I said, " a Farm in KS". That answer generally works for most people but not for this caller. He had done a google search on my neighbor "Vince Berland" and found another post I had done talking about my neighbor!
It happens that this person was looking for someone to help him grow his business. He is very interested in consulting with me, because I have done what he is wanting to accomplish in his business. And he also was in the greyhound industry and knows Vince Berland from that industry. He hadn't gotten to the post where I explained he was my neighbor, that's why he wanted to know where I lived in KS and how I knew who Vince Berland was.
The internet works in misterious ways.
Long story short, this person will be working with me in my ineractive web conference room to learn how to target his market online and how to grow his business using the technology we have available to us today.
He did mention that he might give my neighbor a call and see how he built his business. I shared with him about residual income and how it works with MLM. What may have worked many years ago it might not work quite like that today. Times do change and on the internet it changes almost daily. I tend to call this the pulse of the internet, because with a heart beat it can change that fast.
One place you can stay up with the beat of the internet is via our live online business training. This is a personal invitation to come and sit in on one of our many weekly live online business trainings, come be a fly on the wall I don't mind. Here is a link to my event schedule that I update weekly. http://events.barefootsuccess.net
P.S. Ever have that feeling, that your life, your true work, has not yet begun? Ever feel like you're here for something more than you've yet identified? And that a billion eyes are upon you, just waiting for the prophecy to unfold? Hmmmmmm.......Well, have you also ever wanted something so badly that all your wishing, hoping and praying kept you from seeing that you had access to it all along? Precisley..
So what is a Forum? A Forum is an online community and discussion forum for Internet users. Forums are stomping grounds for millions of prospects. Forums are stomping grounds for millions of prospects. A Forum is a place to share ideas, find answers, make friends and develop partnerships. A Forum is an organic, always growing, support resource for your entire Internet marketing business.
In addition to all of this, Forums are great places to promote free business services like we offer in our Veretekk Portals OK, that's enough talking about it. The only way to benefit from Forums is to experience it for yourself. So let's get started...
I encourage you to get involved in discussions as much as possible. Spend time in there every day just browsing, reading through topics and responding to posts as desired. My goal is for you to generate as many prospects as possible to show a franchise online business to or whatever home business you are promoting.
Therefore, every step I reveal will be geared toward the fulfillment of that goal. The thing to remember now is that you are in the up-start marketing stage of your business right now. To build your prospect list online and make money, you need to spread the word about your free veretekk traffic portals to as many people as possible. That's it. Beyond participating in forums and learning from others, you can also contribute positively and constructively in them forum while posting a sig file link that points back to your site.
What is a sig file? A sig file is a link to your website placed at the end of each of your forum posts.
What's a forum post? A forum post is when you respond to a discussion in progress (also known as a thread) by typing a response and submitting it.
Most forums contain thousands of discussions in progress. When you post to a discussion in a forum, your response will be included as part of the discussion. At the end of your response, your sig file ad will appear so that everyone who reads that thread has the opportunity to see your ad (signature file). Sig file ads in forums are generally immortal. In other words, they can remain active and help produce prospects for you forever. Even when a discussion (thread) is no longer being actively posted to, it can remain in the forum archives forever. These archives are often indexed by Google and other search engines so discussions you've participated in are often found by people using the search engines.
The more you post in online forums, the more inbound links you'll get to your Veretekk Traffic Portals. The more inbound links you get, the more visitors you'll attract. The more visitors you attract, the more prospects you'll add to your list. The more prospects you add to your list, the more times people will see your business presentation. The more people you have watching your business presentation, the more people you will sponsor into your business. The more people you sponsor into your business, the more money you will make. It's really is that simple.
Remember, generating prospects online with your Veretekk Traffic Portals is a simple matter of getting links distributed all over the Internet that point back to your website. That's it!
Here's a powerful way to get started:
Some the best out there is the work at home Message Boards. Click here to visit the site and create a new forum account now by clicking on the "Register" link at the top of the page. Then follow the simple instructions provided to get your account setup. Midway through the registration process, you'll see a field for your "Signature". There is a 200 character limit. To setup your signature here, I recommend that you promote your Veretekk traffic portal.
Once you've entered your traffic portal link and name (your want people to know who you are!) in the "Signature" field, complete your registration with forum. When you click the "Register" button to complete your registration, you'll be asked to check your email and confirm your registration. Follow the instructions given and your new forum account will be set up within a few minutes. Congratulations! Your forum account has been created.
Now we need to talk about forum posting... Before you start participating in any forum online, let's discuss what participation actually means. In a nutshell, it means contribution. Within many work at home forums, there are "millions" of discussions in progress right now.
A discussion starts when someone makes an original post. Then, people start responding to that post to create a dialogue. One person might respond to the original post, another person might respond to the person who responded and someone else might respond to that person's post. A forum discussion is a great way to see many different sides of an issue because everyone gets to share their information and respond completely to a topic without being interrupted.
You should also understand that many people reply to a discussion more than once. In fact, some people stay tuned to a discussion and post replies whenever appropriate. Forum discussions can go on for days... sometimes weeks.
It's very important to realize that your post itself should NOT be an advertisement. You are participating in the forum to add value to the discussion itself. Then, like leaving your business card for people to pick up, your signature file ad will be available for everyone who is reading the discussion to click if they want to. If you post ads within the body of your post itself, your post will probably get deleted by a moderator and other forum members will not take you or the site in your signature file seriously.
The main thing to realize is to "be yourself" and contribute naturally to forum discussions.
Right now, there are THOUSANDS of work at home forum discussions in progress on nearly every subject imaginable. You can find tons of places within the forum to make sincere, meaningful posts. Just hunt around throughout the forum until you find discussions that you can relate to. Then replies to them. In fact, I encourage you to make at least 5 new posts today in a forum.
Don't force yourself to post just for the sake of posting and getting your signature file seen. If you really don't have anything meaningful to contribute to the discussion in progress, just read it and learn from other forum members. You have 2 ears and 1 mouth for a reason. It's always best to listen first... then speak.
Put some original thought into your posts.
Be yourself.
If someone is asking a question, do some research, find the answer and post a helpful response.
If it's an opinion post, share your point of view and elaborate on it.
Never post with the single-minded attention of getting your signature file ad seen. Post consistently with the purpose of adding value to the forum. In fact, when you contribute to the forum, people will start appreciating you and some will naturally visit your site in your sig file. By the way, posting to forums is simple. First of all, if you are reading a discussion in progress, just click the "Post Reply" button. Alternatively, if you wish to start your own post, look for the "New Topic" button and click it. In each case a post editor will appear before you.
Just type your post into the field provided and when you are happy with your reply, click on the "Submit" button. Or, if you want to see what your reply will look like first, you can click the "Preview" button. After you submit your reply, your post will appear immediately (along with your sig file) in the forum for all to see.
When you've completed today's assignment, you'll have 5 more links in one of the most heavily visited websites in the world pointing back to your website. Yes, forums are consistently among the top most visited sites in the world. That's serious traffic! It's hard to find a better place to get links pointing to your site than than in forums.
In fact, I challenge you to make at least 5 posts per day in a forum for the next 25 days. Then you'll have 125 free links pointing back to your site! If you do this right and be consistent, this could be the only advertising you ever need to do! No joke.
NOW GET TO WORK!
Dozens of prospects could be just 1 post away. Once you find a discussion you want to contribute to, just follow these simple steps:
Click on the title of the discussion or topic.
Once the topic opens, read it. If you find one that you want to respond to, click on the "Post Reply" button near the top or the bottom of the discussion:
A new page will open up with a post editor that will allow you to say exactly what you want to say. You can even add bold, italics, smiley faces, etc. to your reply. Just type your reply into the box provided.
After typing your reply, you can click the "Preview" button to see what it will look like when posted.
When you're happy with your reply, click the "Submit Reply" button and your reply will be posted immediately.
Now, wash, rinse, repeat this process... at least 5 times today and every day for the next 30 days!!!
Remember to listen more than you speak. Don't feel obligated to post just for the sake of posting. Post when you have something meaningful to add to the discussion in progress. Do this and you'll be on the path to success!
Remember, it's not about advertising. It's mainly about discussion and contribution. As you contribute in a natural way to the forum discussions in progress, your sig file will work for you automatically. In fact, the more valuable your posts are to other people in the discussion, the more effective your signature file ads will become!
Don't ever go to any other forum on the Internet with the intention of just advertising your business. That's the wrong attitude to have and it won't get you anywhere! Instead, go into the forum with the singular purpose of adding real value and simply let your sig file ads show up naturally. This will pay you "BIG" dividends
Think about it...
You have everything you need on this page to build a thriving Internet business simply by getting online and talking with other people in the forums. Don't let this information slip through your fingers without making a plan and committing to take action. How much time will you invest in yourself to participate in forum discussions each and every day? 30 minutes?, 1 hour, 2 hours, 3 hours?... 8 hours?! The more you contribute, the faster your income will grow. The choice is yours.Do you want more forums to get involved in? After all, differentiation is the key.
What I mean by that is that it will serve you to be different from other Veretekkies who only follow the tip to get involved in the work at home forums... Fact is, there are thousands of forums to get involved with on the Internet that can help YOU learn a lot about people and the Internet as well as promote your site for freee.
One thing to keep in mind is that all forums have different rules about using signature files. Remember how I said to listen more than you speak and don't just post "me too" type posts to get your signature file seen? When this happens, forum moderators tend to get upset (I can understand why!...) and block members from posting. The main lesson to learn from this is not to abuse forums in this way so we can all continue to benefit from this powerful free marketing technique.
One way to find other forums you can start contributing to would be to do a Google search (or whatever search engine you prefer) for forums related to issues that relate to your target market. Most importantly, create accounts with those forums you find and have an interest with, setup sig files and start contributing on a regular basis to the forums you like best! There are forums just about everything.
There are forum sites for every interest... Get involved with forums, get involved with forums, get involved with forums, GET INVOLVED WITH FORUMS.
In case I haven't made the message clear enough yet. I'm telling you that you should get involved with forums and always have a sig file intact that links back to your stuff. This is a marketing strategy that can bring you a never-ending stream of free traffic and prospects interested in the freee stuff we offer in the Veretekk traffic portals and training on marketing we do in Veretekk.
12. Online Training: Lessons we can learn from a Mule A message from... Cindy McAsey-Marketing Strategies CoachLessons we can learn from a Mule.
Sometimes I see life from a different perspective. We had this incident happen on our farm a few days ago. My husband decided it was time to do some mowing in our pasture where we keep our mules.
Mules are very smart protective animals, even though they were on the other side of the pasture as soon as we started opening the gate they were right there in the way. We decided it was best just to remove them into another pen. As we opened up the gate to the pasture and started to pull the tractor in to mow the pen, my husband discovered he had a flat tire on the tractor. He lost his temper and was ranting and raving about the flat tire. One of the mules (Tale) was watching everything that was happening.
When it was time to take the mules back to the pasture, this time it was Tale's turn to rant and rave. Here is the key he didn't start his rant until my husband who was still boiling about the flat tire entered the holding pen. I was just pulling the halter on the other mule ( Josie) as this happened. Not only was I unable to get the halter on, I had to climb the fence to keep from getting stepped on. As usual I had just flimsy flip flops on.(my mistake) After my husband and Tale went round and round ranting a few minutes, I got brave and jumped back in and haltered Josie and handed her to my husband and took Tales halter out of his hands. Immediately Tale calmed down and let me walk right up and halter him.
After we placed the mules back in the pasture and my husband calmed down he was able to walk right up to Tale put his arm around his neck without any problem. Sometimes I wonder who is training who. The mules have taught us patience no doubt.
We all loose our tempers from time to time. I know it happened to me yesterday when I discovered someone had put an RSS feed with bad html code into Veretekk's mega blog screwing up every ones feed on that site. I was pissed to say the least, many have worked very hard on delivering good clean content and to have one person post and screw everything up is frustrating to say the least. Luckily several other Platinum Control users stayed calm found the problem and got it fixed. Butch Hamilton even did a training recording and posted it on the spot so it wouldn't happen again.
Moral of this article nothing can be accomplished when you are mad and upset, be greatful for the calm cool and collected who step up to the plate to help you out. Yes sometimes it gets others to react and do what it takes to resolve the problem, but quicker you can just get over it and move on the better.
In life there are no mistakes only lessons and they are repeated till they are learned. Lessons make us who we are. On my who is page at www.cindymcasey.com I write about many business lesson's I've learned over the years.
Every year in the customer side of my business we experience the dog days of summer for a few weeks. This summer I'm using these dog days as an opportunity to really focus on our team SEO campaign. A few years ago I buckled down and did an SEO campaign the hard way and it took about 6 to 8 weeks to hit the top of google for my keywords. Since then I have participated on a few team SEO campaigns what a difference that makes, when everybody is working as a team! I don't remember exactly how long it took to get noticed in the Search Engines but it didn't take long.
I have learned when working as a team you must focus on what is best for the team and it's members first. In the Veretekk platinum control panel you have 2 links that can be configured to what ever links you choose. At first glimpse I thought our team site RSS feed should be one link, but decided on my capture page forwarding to a rotator and our team forum instead.
Let me explain...
I know that people buy from people and they don't care how much you know till they know how much you care. Hopefully that makes sense to you. Bottom line to really have success online you need to promote yourself not the products or the company your represent. It's all about you, that's one reason social networking is working so well that many brick and mortar companies are hiring marketing people just to do social marketing for them.
So here's what we are doing on my SEO team, when someone decides to optin from my capture page they are directed to a rotator where each team members site is rotated in. This makes a huge benefit for the SEO team member. The SEO team member can take advantage of the years of experience I have online and the brand/image I've worked diligently on to create. I and the SEO team member will be working with the newest person getting them going. It's a win win situation for everyone. Over time each SEO team member will be taught to create their own brand/image online and branch off with a Veretekk Platinum Control Panel for their team.
This is has been my vision, now it's a plan that's taken action. How about you? Do you have a vision for your business? One great trait of leadership is having a vision. Have you ever heard the saying "You must stand for something or you'll fall for everything". I see this happening lots with online businesses. As a leader, you must first have a strong vision then learn to communicate your vision to the your team.
Here's how you do that...
Learn to paint a picture with words. Speak it. Write it. Draw it. Touch it. Whatever methods you can use to create a picture. Just do it, as they say. "A picture is worth a thousand words."
Ask a few of your team members to tell you in their own words about your vision. How close is it to what you thought they understood? Is your team on the same page as you?
As you work, your vision should be on your mind everyday. You should re-evaluate it occasionally so it stays current with the pulse of the Internet. Remember your team must be just as involved as you are with change. How about you does your team communicate daily and/or have weekly web conferences keeping everyone in the loop? Our team does.
A few weeks ago I shared with you my formula for success. Here it is again: Skills + Strategies + Testing + Fine Tuning Based on Results = Online Success, Now during dog days of summer is the perfect time to expand your skills and create your vision of running your own successful business.
Sometimes I feel so fortunate to have the knowledge to teach and train marketers how to grow a successful online business. Just this morning I was blessed with a couple of testimonials. I think one thing that sets apart my online business is I constantly sit back and ask myself what can I do to help grow your business. Then I ask myself what is best for them. There have been several times when I finish the conversation and wonder by helping what did I gain. I have to admit many times I don't have an answer, but deep inside I know if I can help enough people get what they want somehow it will come back around.
Here is a couple of those greatful testimonies that makes online business training worthwhile.
Thanks to you, it has helped me realize that I need to find out FIRST what people are looking for and then guide them to the tool that speaks their language. Gratefully~ Lisa
Thank you for your concern. Yes, I got my order and I have never found a product like yours anywhere. It cleans my windows without streaking, which no other product that I have tried has done. Even Windex isn't streakless like they claim......I have used this product on everything proving it, and it hasn't failed me. I even cleaned my storm door while the sun was shining on it, and it never looked cleaner. I am very satified with it. Thanks to my daughter, who give me some of hers to try, I am a loyal customer for sure.
Joann Stephens
In fact, it's testimonies like these that make online business so special. You should also
know that most people in this Industry are unattractive. Why? Because they say, "Join me! Join me! Join me!" Just look at all
the magazine ads, the Internet, your email, the postcards in your mailbox. They're all the same. Nothing differentiates them.
Relationships are as close to a 'sure thing' as you'll find. So what I teach is, don't
promote a product or a company. Promote who YOU are.
Our franchise online business system helps you find good prospects, build a relationship, and help them get the training they need to be successful. I hope your starting to see something different here with how we treat people and teach people!
Now the clock is ticking every second you hesitate potential team members are slipping in ahead of you. Today might be the day to check out what all this fuss is about. http://www.afranchiseonline.com
15. Online Training: The Key to making Progress in Business Success Through online training and web conferencing I come across many people that offer great words of wisdom for home businesses. A Dad of a very experienced sky instructor shared this very important fact. He said his son has been teaching young kids how to snow ski in Colorado for the past 7 years.
This young ski instructor told his dad he has discovered why some kids don't make much progress in developing skills while skiing. He said there is one factor above all else that prevents them from developing like the other kids seem to develop.
The kids who don't develop their skills are afraid of falling. Their goal while skiing is, "I don't want to fall." The kids who develop very quickly are the ones who are not afraid of falling. They try the techniques that are being taught, they ski hard and of course fall at times because everything is new. The more they keep working hard at the techniques, the more they fall. The more they fall, the better they become and of course fall less frequent.
That is the formula for online business success too!
The building of a good, strong, profitable, fun online business isn't any different. The people who have a fear of failing because they have never done it before, and do not attempt to do the work, will not make progress in building their business.
The people who forge ahead, fight their way through the learning curve, work hard at leaning the business even though they experience many setbacks, or failures, are the people we will hear about that are growing, enjoying the process of building because they have developed the skills necessary for building an online business.
Everyone has a choice. Fear stops progress, being willing to fail while learning creates skills which of course turns into online business success. It's a choice! Something to think about.
Online training for home business is skill that is developed by working your way through the learning curve. For people who who are looking for a successful business path to follow a franchise online is a good option. First you must have the confidence to stop fear in it's path. Next you should find someone who has been there done that to make your path to online business success shorter. Did you know the average time to go from zero to a millionaire is 23 years. With a mentor, 4 years.
The simple step by step process is at http://afranchiseonline.com. Learn to build with teamwork and synergy, by placing people in a streamline under others. With a franchise online the longer you hesitate others are joining a head of you, so this isn't something you should put off. The clock is ticking...
A message from... Cindy McAsey-Marketing Strategies CoachThe Power of Newspaper Ads
Sometimes we get so caught up on online marketing that we overlook one of the oldest most powerful forms of advertising. Good old fashion newspaper classifieds. Wether we want to admit it or not, there will always be a percentage of the population that will still go to the newspaper when looking for something. I still glance at the newspaper just to keep with the pulse of today's offline world. Since the invention of the printing press business owners have been using this method as an effective build businesses.
Newspaper advertising is a very cost effective way to market your business if done correctly. How does it work? Newspaper ads work by getting your message in front of people who are looking, and newspaper ads let you reach more people than you can normally reach by other methods. It also allows you to reach different geographic areas with ease.
What results does this form of advertising produce? Typically 20 to 25 prospects (people requesting more information by filling out my form at barfootboss.biz) for the average daily newspaper per week. Typically 10 to 20 prospects for the average weekly community newspaper. Your numbers may be different depending on what you are promoting.
Ads in the newspaper can be very effective. If placing an ad in the local paper, I recommend the classified section and running it for 3 days only first starting on Sunday or Monday only to see if it generates results. If it doesn't, don't keep running it. I also recommend testing the "business opportunity" section of the paper. Many times this section is a graveyard for advertising, but sometimes it can surprise you and turn out to be a gold mine. You will never know until you test it.
I have also found that weekly community newspapers that are delivered to peoples homes (such as a country newspaper or neighborhood newspaper) tend to produce very good results and sometimes more than daily newspapers. Never run an ad and commit to running it for numerous days on the first run. Any time you run an new ad, always run it one time only and see if it generates any responses. Only after proving itself should you run it more often.
Many newspapers work diligently in keeping any type of "business opportunity" ad out of the employment section. However, there is a simple way in getting your ad placed in the employment section if you run against any obstacles. The key to successful advertising is testing. Try one ad and measure its results. Then modify the ad or use different one to see if it increases results.
I use an online newspaper classified ad service called NationWideClassifieds. I have found they have better prices than if contact I newspapers individually, plus it's easier to keep track of your ads.
If many of my marketing methods seem like a foreign language to you, consider taking your business to the next level with some private coaching. I know when made up my mind that no matter what I was going to build a strong viable business that's what I did. Did you know the average time to go from zero to a millionaire is 23 years. With a mentor it's 4 years.
The clock is ticking,
Cindy Barefoot in the Garden 888-272-6701 www.cindymcasey.com My Life's Purpose is Others' Success
May Good Fortune Be With You. May Your Guiding Light Be Strong.
A message from... Cindy McAsey-Marketing Strategies Coach
When facing what you feel are huge obstacles it sometimes helps to know what others are facing to see the light at the end of the tunnel.
Last night a tornado that stormed through Kansas just missed our farm. Our neighbors weren't so lucky... local shelters have been set up... my sis the nurse is working overtime.. 1 confirmed dead and many homes and businesses are completely gone. Kind of makes you stop and think about what's really important. There is only one thing we know for sure is one day we will die, none of us knows when that will be we just know it will happen.
In life we are always going to have obstacles that we must overcome so we can achive what we truly want. Last night was another one of those obstacles that many neighbors must deal with. It's how we react to obstacles that will either make or break us.
Obstacles are not walls meant to stop you, they are doors that lead to progress.
In my business last week I stretched my brain to the max on html code. Html code has been a huge obstacle for me. This morning my html obstacle seems like a tiny bump in the road. It was my brains creative way of telling me what must be dealt with to achieve my goals.
I'm not going to write a long message to explain what is very clear. Everyone, everywhere, doing everything and anything, faces obstacles. No person is immune from obstacles. Don't think for a minute that the successful people you hear about in all walks of life (including online gurus) haven't had obstacles to overcome.
What's my point? Face your obstacles. Be determined to figure it out. Learn from them. Work hard at it and it will free you to walk through the door to experience the success you desire.
It's simple, but not easy. Obstacles small and large will always be a part of life and those people who accept this, work at overcoming them, and keep a positive outlook on their future will be the people who continually move forward and enjoy building their online success empire.
18. Online Training How NOT to Social Network and more... This morning it came very apparent to me it was time to focus on educating new marketers on social marketing. I've seen several newbie marketers trying to market with out even creating a profile picture. It's really sad to see this happen. These people are following many, have very few followers and many updates. The updates are touting their business not them. Why would someone want to follow when they don't even have a profile picture or blog where people can learn more about what makes them tick.
If you saw yourself in that last paragraph here are a few social marketing tips for you...
1. Get a social networking (myspace, facebook etc..) account. Tell your story of your life and how got into your business. Do not promote your business, but do tell your story. Big difference. After you have set an account up, type in the search bar what ever your target market is. For instance if you target market (keyword) is "pets" and you are searching at "myspace" make sure on the drop down box that you click on "myspace". There are 187,000 results! There is a huge market there.
But this is only the start. Then go to (in myspace it's) "Groups" and in the search box on that page (near the bottom) type in "Pets". 114 groups waiting for you to play with them. Did you know that the "Cats Rock" group has over 50,000 members? And the "Cat Lovers" group has nearly 20,000! This is just in Myspace... there are lots of social networking sites on the Internet. Social marketing is like no cost "Worlds of Fun" playground for Internet marketers!
Now I'm sure some newbie social marketers will tell you "Myspace doesn't work!"...they are right. If you do not know how to add value to any market, your marketing efforts will not work. However, after doing some research and finding the right keyword for your target market I think you will agree this is a great way to market. Now you must learn to market by attracting them. That takes some skill.
2. Open a Youtube Account. Get a $30.00 webcam or a VereConference Room for recording. Make some videos talking about your "keyword". Tell your story about your life and how you got into your business. Do not promote your business tell your story.
3. Spend a few weeks participating in social networking communities.
4. Get a business coach or mentor. Did you know the average time to go from zero to a millionaire is 23 years. With a mentor.... 4 years.
Get a mentor. It pays to have one. I didn't say get a buddy. I said get a mentor who has already done what you are trying to do. Make sure they can give you undivided attention. This will cost you...it will be worth it.
5. Have fun! Live your success right now. If you can see nothing but success...it has no choice but to manifest. This is Universal Law.
19. Web Conference: Veretekk Beta Platimum Control Panel Just in case you missed the Veretekk State of the Week update last night I've recorded the whole session for you. This is one of those don't miss sessions. Mike Darling the master programer showed us a glimpse of the power of our new PCP. (Platimum Control Panel)
If you understand marketing online and SEO at all better put your seat belt on cause this is pretty powerful.
Now if you just listened to this and think this all sounds good, but...
A. you don't have a team of people to use the system with (or not in SEO business)
B. just don't have the funds to get your own PCP system
C. think it sounds great but don't yet understand how it works
WE NEED TO TALK! Call me 888-272-6701
I'm all about helping out the little guy online. If you are comfortable writing content, know your target market then this process will be pretty simple for you.
If you are completely new to online marketing, this process will take a little more time but can still be very effective for you once you learn a few simple skills.
Either way as an advanced trainer in Veretekk and a seasoned online marketer, I do have the ability to make a difference in your ability to successfully market online. Are you going to keep struggling online, buying into every program and ebook out there on online marketing or are you ready for some REAL help?
Lets talk and see what will work best for YOUR business.
In the MLM world it's been a well known fact that many of the old school marketers started purchasing leads after they ran out of friends and family. We in Veretekk know there are much better and less expensive ways to attract people into our business. We have classes about reverse marketing and of course "Veretekk" is the master automated reverse marketing machine.
I'm seeing a new wave on the horizon for the MLM world. The CEO of my primary company has been urging distributors to use social networking as a way to grow business for a few years now. I personally told myself I didn't have time for all that social stuff. I would rather attract people into my business via the search engines, blogging, and networking via reverse marketing techniques we use in Veretekk. Little did I know I've been in social networking group all along it's called VERETEKK!
Veretekk is great place to develop many online skills and learn marketing strategies. Social networking is both a skill and a marketing strategy. Remember the formula I use for online success? Skills + Strategies + Testing + Fine Tuning Based on Results = Online Success
Do me a favor and don't jump into the deep end of "testing" social networking before you learn the proper skills and strategies. Go into online social networking communities like a professional business person you are, not someone who is poking around and testing the waters. I consider our Veretekk network like the safe haven for networking, kind of like the baby pool. You come to training develop relationships and we will guide you in the right direction. (also tell ya NO & STOP if needed)
This week I stretched my brain to the max with html code and setting up a marketing funnel into Veretekk. That code stuff will get me every time. I know as an online business owner I need to understand and keep trying to master it, so I keep doing it.
My question for you... Are you ready to have your brain stretched a little on art of social networking? If so, you need to do what it takes to make to my training room this Tuesday morning. You know that new wave on the horizon I was talking about? I'm going to give you a glimpse of it on Tuesday. Guaranteed to bring out some ah ha moments and stretch some brains.
21. Online Training and Inneractive Web Conferencing News One nice thing about social networkworking is you are in the pulse of the Internet marketers, you know what they are thinking, predicting, and talking to other marketers about. When the death of SEO talk came across on twitter it sure made me stop and take a look. As you probably know I've been marketing full time online for 6 years now. I built a large customer base by making my presence known in the search engines. Anytime I see or hear about something that might change the way I do business I take note and research the validity of it.
Don't get me wrong here, the Internet pulse is changing rapidly towards social networks and many of the things I'm seeing will take people away from the search engines in time making them not as important. BUT I don't see in the horizon moving completely away from SEO as a part bringing people to our businesses.
Facts you should know about marketing trends:
For the longest time many Internet gurus totally made their income from their list. Most of these gurus made fortunes with e-mail marketing only. And even though the spam filters make it harder and harder to deliver good content via e-mail some marketers still earn their living this way. When I started marketing online their was already a trend in place of a few e-mail's not getting delivered, that has gotten worse over the years, BUT e-mail marketing hasn't totally died. Now you just need a bigger list and provide what readers want so they look for your stuff. The days of blasting out your opportunity with out building the relationship are gone. E-mail opt in site
Not long after I started marketing online I started using web conferencing to communicate. I've never been a person who hosts teleconferences. If I host a conference it's in a web conference room. This probably why I saw a good fit when I was asked to become the head trainer and master distributor for VereConference. Even though I've never been much for teleconferencing the mainstream Internet pulse still uses teleconferences. I think we who use web conferencing are ahead of the bell curve on this one and in time the mainstream group will catch on. In the mobile society we live in I personally don't think teleconferencing will ever completely die, because we can hop on a conference from anywhere via cell phone. There is a reason I record my training as mp3 recordings. I know to capture and keep the mobile society I must have training they can access from anywhere. Link to my podcasts.
Now the buzz about death of SEO. The buzz got started from Pat O'Bryan his site is called Portable Empire. He has a Internet TV show at www.portableempire.tv. O'Bryan promotes his stuff through social networking and yes he is in my network on Facebook
and Twitter. In his message about the death of SEO he talks about the growing popularity of Adobe Air, social networks and the future of Internet users using these interfaces instead of going to the SE's to find what they want. Yes I can see this trend happening to, but I don't think mainstream Internet users will adapt to this anytime soon.
Here is my reasoning for my statement.. "SEO marketing will still be an effective way to grow your business." Yes it's important to watch the trends and take advantage of new trends as they come across the horizon. Daily I get calls from customers ordering product that don't even have an e-mail address. They had someone look up on the Internet to find my number to order the product they read about, saw on TV, or have used for up to 52 years. Do you think these people or their circle of friends will be plugging into the new pulse of these Internet tools? (don't think so)
Just as it's important to develop multiple streams of income to grow your business, it's equally important to have multiple marketing strategies. (reach out methods) As a marketing strategies coach I'm tuned into the pulse of the Internet but also know what has worked for years and continues to work for some. Marketing isn't a one size fits all and anyone who tells you to market this product or service it must be done a certain way don't believe them. I'm sure you've heard the buzz words "duplicate" and "delegate" that's all they are... buzz words. YOU must decide what is right for your business.
I don't know if you've had a chance to check out http://www.afranchiseonline.com or not, but this is one way you can get some direction and start earning a living online.
The clock is ticking...
22. VereConference Web Conferencing Basic Features Recording Today I finally decided to do a short recording that could be loaded on to youtube so you can see some basic features of VereConference first hand, before you get your own free room.
I've avoided doing my own training recording because when I talk to a recording I don't like what I hear. I do much better in a live situation training, but those recordings are way too long! So here it is a short 5 minute recording that will show the basic features of VereConference.
23. Online Training: Is Social Networking for you? As a Marketing Strategies Coach I'm always testing different platforms of marketing. I've been hanging out in the social media networks for a some time now. I've come to the conclusion if you understand social networks it can be a powerful marketing strategy. My focus has been on facebook and twitter for the majority of my test, however I do have a presence on several networks also.
Instead of re-inventing the wheel and documenting all of my testing I've been doing, I've decided to link you over to an excellent and very through web strategist. Jeremiah Owyang. He has done many in depth case studies mostly focusing for the corporate environment. His content is excellent. Here is a link to his stuff; http://www.web-strategist.com/blog/
I gained a huge respect for him on his latest post, because he was willing to share on twitter what some might consider his competitors names. Be sure to check out his web strategy vault, it will help you get to the information you are seeking quickly.
By the way, I made contact with Jeremiah through twitter. By far Twitter has been my favorite social networking site, there are many others. Here are the top social network movers and shakers. Think of the Internet as a huge ocean and there are many good places to do business, we don't all need to flock to the same place.
After learning more about social networking and how it works, you should go into it with focus on what you want in return. Who is your target market? Focus on networking with those type of people. Through my testing I've found several marketers who have more than one social network account they do this because they have more than one target market. Social networking isn't a one size fit all deal.
In my primary business I have 2 very different target markets. The 1st one is customers, these are people who just love what we market. The 2nd one is people who want to build a business. I keep the databases separate. I very seldom send the same messages out to both groups. Each of these groups do business with me because I'm giving them what they want or need. In some instances these databases inter-twine but for the most part they are separate.
Do you have 2 or more target markets in your business? You will need to decide which one you want to focus on first. One big mistake many marketers make is trying to focus on too many targets at once. I've seen is happen way too much, they end up not being successful at anything. Yes I truly believe in multiple streams of income but focus on one at a time, once you have one going with success, then start another knowing you will still have to put a little effort to keep the first income stream going.
Cindy McAsey
Marketing Strategies Coach
24. Web Conferencing the way to really learn online Marketing Today I had a business associate call and talk about visiting me while she passes through Kansas next month. As our conversation progressed she asked if I would sit down with her while she is visiting and teach her some online marketing strategies. As a long time trainer of online marketing strategies I've always used web conferencing to train.
I shared with her that even my own sister who lives only 3 miles down the road from me doesn't come to my house to learn online marketing strategies. I really think you should learn in a real working environment. Our working environment is online so this is the logical place to learn online marketing strategies. If you relate this to learning to ride a horse. You can watch all the video's, read books about horse riding but sooner or later you need to get in the saddle and just do it!
Do you have a team that you would like to share your marketing strategies with? Especially online marketing stragegies? What a better place to teach but in the environment where the student will be doing it. The more I use web conferencing the more I realize I would hate to try to do a conference without it.
Yes there are still many people who teach from tele-conferences, but I'm convienced that they just haven't been educated themselves. It's just like doing anything for the first time there is always a fear of the unknown, or I think especially for a trainer they don't want to show they're weak points. Everyone when they first start web conferencing are a little unsure. The more you do it the better you get. Just like riding a horse... if you ride day after day you become pretty good.
Isn't it time to take the plunge and start web conferencing?
Forget about me for a minute. Let's talk about you.
If you could master certain communication skills, what would they be? What would you like to do? How does this sound: Being the person that people love to talk to. Being able to talk to anybody, grab their attention and keep it as long as you want.
In preparation for communicating on the phone people usually spend time perfecting their "scripts" and trying to get other people interested in them. Some people never worry about their script because there's a sure-fire way to create interest. It works almost every time. For example, my introduction varies (I hate "canned" scripts), but it usually goes something like this:
"Hi this is Cindy McAsey, I help people who want to earn a living in their own business like I do. I continully test new marketing strategies and fine tune my training based on results I get" That's it. Then I quickly switch the conversation topic to something that other people are always interested in: Themselves. People would rather talk about what they do than listen to you talk about what you do.
After a brief sentence about yourself (15 seconds or less), shift the topic by asking: "And what do you do?" This gets them talking. Sometimes that is the only question you need to ask. If you happen to find someone that loves what they do you've just created a conversation. But that doesn't happen all the time. So next ask: "How did you get into that?" or, if they obviously don't care for their job ask "What career would you like to move into?" Then shut up, and listen. Really listen. Pay attention to their tone of voice. Wait until they get excited about something. An aspect of their job or business. Their clients. Their coworkers. A success story. Something.
When you find that "something" ask about it. Just say, "Could you tell me more about that?" Congratulations, you've just created an instant conversation and genuine interest. What if they hate their situation? Not a problem. Just say, "I understand. But what do you enjoy?" Be careful, you could have an hour-long conversation on your hands! When you master this type of introduction you'll also need to master the skill of how to get out of a conversation and move on (that's a subject for another message).
This isn't a new concept, Dale Carnegie said in his book How to Win Friends and Influence People that "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." How true.
This isn't rocket science. It might even sound simple. It is, but it isn't. The next time you have a conversation, become aware of how anxious you are to 1. talk about yourself or 2. add your own opinion. To become an effective networker you have to have the mindset "It's all about the other person".
Keep in mind, people won't always call or approach you. If someone doesn't introduce themself to you, introduce yourself to them. To get started, here's a great icebreaker that works: "Hi". After you say hi DO NOT go into your script, skip it until they ask about you. Move right into the two questions we just talked about:
1. "What do you do?" Get the other person talking about himself or herself.
2. "How did you get into that?" Or "What would you like to do?"
Here are a few alternatives (or follow-ups) to question #2: "What is your favorite part of your career?" "Is that a life long career or a stepping stone?" (If it's a stepping stone, ask "a stepping stone to what?") What do you do when you're not working?
Now you know the secret to successful communication: Get the other person to talk about themself right away. More importantly, get them to talk about something they are passionate about. Become interested in what they're saying. If there's a synergy between the two of you, keep in contact with them. Take action to improve your communication skills, by showing up for my training Tuesday. My Veretekk training is exclusive for gold Veretekk members who are serious about building their own online business success.
For people who Struggle with Writing Content for Blogfather News Feed
In the next 2 minutes you are going to learn a skill that will lead to a strategy. Remember last week I showed you the formula I use for online success? Skills + Strategies + Testing + Fine Tuning Based on Results = Online Success
Everyone starts out at a different place when they come online and start marketing. What I'm about to share with you is for the person who is absoultly terrified to put a written word down. I have found this little freee tool online that most internet marketers are going to great lengths to figure out how to best use it. When I first saw it I knew exactly the people it could help. This little tool is called twitter. I feel one huge value it will deliver is for people who are terrified to put a written word online.
In the Veretekk web conference rooms most "veretekkies" don't have a problem chating back and forth in the text chat area. I've noticed some of the same people who are good text chatters telling me in class they terrified of writing content. This is where twitter comes in for those who have a fear of starting to write content. With twitter you can only write 140 charaters and that's it. It's a mini RSS feed and even though I don't see it as a SEO tool, it does get spidered by google.
You be the judge, get a twitter account (twitter.com), then start logging your daily activities. Basically every time you post think of it as a friend asking you what you are doing? All you are doing is answering the question. After you answer this question several times a day over a couple of weeks it will become very routine for you. When you feel comfortable answering this question over and over, start paying attention to logging what you are doing in your business. Remember you only have 140 charaters to work with, soon you will have a hard time compressing your answers in only 140 charaters.
Little by little begin placing your business answers to "what are you doing" in note pad, or what I do is just write in edit plus where you aren't limited to 140 charaters. Keep writing your content in a conversation mode, but instead of just answering the question "what are you doing" start telling stories of what happened today just like you were telling your friend. As you progress with these short stories start placing this content in your blogfather feed.
The way I look at it some content is better than no content at all. In time as you develop a habit of writing about your business you will want to start to think about who you are writing this content for and what keywords they might search on to find your content. There are many Veretekk trainings weekly that talk about choosing your target market and the best keywords to optimize your blogfather news feed for. Remember all the training in the world won't help you if you are unable to act on what you learn.
I assume you are a serious marketer if you are using the Veretekk system. Take advantage of the power of Veretekk and do what it takes to ease your way into writing your own content for your news feed. No one knows your business like you do. Every business needs customers and most businesses will partner with other businesses as a way to expand. Bottom line every business needs people wether they are customers or business partners to survive.
You must understand that people don't join companies. People don't join products. People don't join compensation plans, and they don't join systems either. The KEY is PEOPLE JOIN PEOPLE. This is a relationship business. People will be drawn to you for the positive qualities they believe exist within themselves. In a similar way people will tend to push away from those qualities they fear most in themselves. This is a good thing, wouldn't you rather do business with people whom you have something in common with?
Think of marketing online like being amoung a huge sea of people, when you write your own content you will attract into your business the people who are attracted to you by what you write.
If you have a dream to run your own business and become an online success story like I did making passive income, start plugging into my trainings. My Veretekk training is exclusive for gold Veretekk members who are serious about learning my marketing strategies to build their own business success. If this is you, take inspired action, and show up. Let me show you my event schedule http://www.barefoot-in-the-garden.com
I update this weekly.
You probably already know this, but sometimes it's nice to have a reminder of what you should be doing to get results in your business. Successful Business's have been using freee press since the invention of the printing press. Just yesterday while listening to Joe Vitale's newest online video, (posted on my Barefoot Marketing Strategies Blog) it hit me it's been a few years since I've talked about the power of press releases.
Now, let me ask you a question... Can you honestly say you are using press releases to their fullest potential in your business? I decided it was time to share my top 5 reasons for writing press releases.
1. Organic Traffic
This is probably the most obvious one. If your press release is well optimized, it can be ranked in google on 2 to 3 days in the orangic listings. Generally it shows first day under the Google news and other news feeds.
2. Bloggers & Social Network Audience
Many bloggers suscribe to online press release distribution services like PRWeb. (this is a content writing hint) If your press release interests them, they might blog about it and link to your press release. If you consistantly reach out to this audience, you can get significant links, traffic and sales from this.
3. Traffic from Traditional Media
If your press release interests journalists, they will follow up with you and write a story about your business. This will most certainly lead to a burst of website traffic and sales. Did you know journalists are starting to hang out on social network sites looking for a good story? I noticed this trend in my market research of social networks.
4. Link Building
Be sure to put your important keywords linked to your revelant pages on your website. When the press release is distributed some of these links will be picked up by other news feeds.
5. Reputation Control
If someone has criticized your business, one sure way to get the criticsm off the first page of Google search results is to do mutiple press releases.
Would you like to know how I use little known online marketing secrets to maximize search engine optimization, social networking, RSS feeds, list building and more? The answer is really quite simple. I learned the right skills, developed the right strategies, and tested the strategies over and over until I found what works. Pretty simple formula, isn't it?
Skills + Strategies + Testing + Fine Tuning Based on Results = Online Success
This is precisely what I did and continue to do online that generates income 24 hours a day - 7 days a week. And you can learn to do what I do, in a fraction of time it took me. Not to mention all the time and money I invested to test everything.
That's right...
If you have a dream to run your own business and become an online success story like I did making passive income, start plugging into my trainings. My Veretekk training is exclusive for gold suscribers that are serious about learning my online and offline marketing techniques to build their own business success. If this is you, take inspired action, and show up. Here is a link to my event schedule http://www.barefoot-in-the-garden.com/eventschedule.htm I update this weekly.
Before you just jump into an MLM business you should do your homework and find out exactly how much time, effort, and money it's going to take to earn the income you desire.
Not only is the company you choose very important also the team you join will make or break your business. Does the team your thinking about joining have a simple step by step process that even the newest distributor with NO internet marketing experience follow and have success? Here is what we are using on our team www.afranchiseonline.com
By the way as you can see I didn't set up this website I'm just another smart distributor that understands the power of a simple automated system.
Ok now back to the company...Does the company have a consumable product that people use everyday and needs to re-order? Are their support materials easily accessable to use for marketing purposes. I'm not talking about company flyers guys.. I'm talking about real content that can be used for online marketing purposes.
You know there is lots of support materials for a company when they have to put up a whole web page with links to web sites and expalining who might be interested in this piticular site. Here is the NEW Support Link for our company. This handy support guide website contains both the URL, Site Description, and also explains who should use this site.
It's always a good idea when choosing an MLM business to pick a company that can stand with just the products they promote even if there weren't a business opportunity attached with it. I know distributors in my company that have built huge businesses just selling products NOT recruiting Distributors. To be honest that's where my bread and butter income comes from. It's customers not distributors.
I personally bring in lots of FREE customers, because I'm able to ride the wave of 3rd party validation and 50+ years of content about the product.
Did you happen to see the article I wrote called "I'm mailing Naked" about all the FREEE press our company is getting from 3rd party validators. You might be thinking so why is this important and what does that have to do with mailing naked. I te
